SERVICES

Our Business is Ideas!

At Lead Advantage we create ideas that inspire customers to respond to our clients’ products and services. We work closely with our clients to deliver creative solutions that are on time, on budget and on message. The landscape of e-commerce is constantly evolving. Yesterday’s advertising strategies can be a thing of the past. We work our clients to develop digital and traditional advertising solutions across all media and disciplines. Through our market-tested methodologies we generate leads and develop brands that foster loyalty by delivering unforgettable messaging.

High Definition Television – Video – Audio Production

Our team at Lead Advantage has created television commercials and video content for schools and businesses across the U.S. and Canada. We’ve also helped small businesses get noticed and off the ground. We are a full-service, turn-key lead generation advertising agency and video production company. We handle everything from concept and scripting through shooting, editing and post production. Our mission is to provide superior video content for every project we undertake.

We offer a broad range of video production and post production video services including:

  • TV Commercial Production

  • Web Videos

  • Location Video Services

  • Instructional / Training Videos

  • Corporate Video Production

  • Infomercials

  • Lobby Videos

  • Kiosk Videos

  • Post- Production Services

  • Motion Graphics and Visual Effects

  • Video Editing

  • Audio Production / Sound Design

  • On-Camera Talent

  • Voiceover Recording

  • Compositing / Green Screen

Media Planning and Placement

Our media planning and placement services will help create a strong marketing strategy to surpass your goals.  Driven by data, we create, test, learn and optimize through the life of your campaign. By finding out which stations are working well, we’re able to eliminate the ones that are ineffective. This approach allows us to connect more intelligently and more efficiently for maximum return on investment. Our team has many years of combined experience in media management; we know the industry and have a unique understanding of media inventory. In addition, through volume, we have a lot of bargaining power which allows us to stretch your advertising budget and buy more ad placements and better positions. Media planning and media placement services include:

  • Campaign Planning: A coordinated plan of attack identifying your target audience and campaign objectives.
  • Media Planning/ Media Placement: We create a strategic road map to get your campaign in front of your target audience.
  • Creative Management: The right ads to the right audience at the right time.

Creative & Advertising Services

  • Lead Generation Strategy and Development

  • Brand Strategy and Development

  • Marketing Strategy and Planning

  • Print Ads

  • Billboard and Outdoor Ads

  • Online Banner Ads

  • Search Engine Optimization (SEO)

  • Graphic Design

  • Search Engine Marketing (SEM)

  • Pay Per Click Advertising

  • Social Media Marketing

  • Direct Mail Campaigns

  • E-Blast Campaigns

IntelliTRAK – Lead Tracking

For many businesses, the phone call is the highest-valued advertising outcome. Research shows that a large percentage of business owners believe that a phone call from a consumer is the most important lead form available. That’s because phone calls are leads that convert to sales/conversions at 10 times the rate of clicks. Our IntelliTRAK lead tracking provides the technology needed to drive high quality phone calls from your advertisements. Our clients see significant business performance improvements. By using the advanced capabilities of IntelliTRAK, you will gain a clear understanding of your business’s inbound phone calls, so you can close more sales and drive more calls from purchase-minded consumers. You can easily evaluate call quality and identify trends to improve your team’s performance. The result—new leads are handled appropriately and efficiently.

Lead Data Analytics

Every call is important! With Lead Advantage you can go beyond traditional clicks and impressions by measuring the calls delivered from your advertising campaigns with Lead Data Analytics. Our call auditing takes your inbound call monitoring to the next level. Lead Advantage representatives will personally monitor all of your inbound calls whether they are lead inquiries, appointments, and request for general information or concerns. We focus on specifics that matter; such as hold time, call center handling, compliance issues, training needs, best customer service practices and the outcome of each and every call. We also detail all hang-ups, missed calls and after hour calls, so these can be followed up on is as close to real-time as possible. We provide weekly reports that summarize the previous week’s activities to keep you informed about every lead.

Print Design and Newspaper

Print advertising, whether newspaper or magazine is changing. Readership shifts as competition from tablets and smart phones. That means your advertising strategy has to change to match consumer behavior. Lead Advantage not only plans print based on the latest demographic media usage studies, but we help you manage tracking systems to ensure that responses from each title are measured and the mix is constantly optimized. Print ads can be tied and coordinated with your other advertising to help build your brand and keep a consistent message.

Interactive Design and Web Development – Banners, Buttons, etc.

Your website is usually the first place people go to learn about your business or service. Lead Advantage can make your website dynamic, easy to navigate and informative. There are great web designs out there, but your businesses’ website has to do more than just look good.  You want results! We design websites that present a professional image while converting more of your visitors into customers — which means more income for you! Our team at Lead Advantage can help with the design, layout and functionality of your website and we can fit almost any budget. Simple, complex or somewhere in the middle, we can help.

Direct Mail – ADVO, Postcards, Letters, Tri-folds

If you want to drive starts/sales, increase brand awareness, and communicate with customers, direct mail remains one of the most cost-effective marketing tactics. Compared to relatively new media like email and Internet marketingdirect mail can often deliver more results for each dollar invested. Its reach and the precision of its targeting make direct mail powerful. Value-added design services reduce your costs and increase performance. Get help with your mail piece specification and get information on postage regulations to maximize performance of your direct mail program and avoid pitfalls that can cost you money. Quality mail lists drive successful direct mail programs. Our experts at Lead Advantage help you refine and manage your lists so that you address a necessary part of a successful direct mail campaign. You’ll work with a direct mail expert to define your target audience and to analyze your current database.

Outdoor Advertising – Bus Wraps, Bus Shelters, Billboards, Posters, Window Clings

Outdoor advertising is not as simple as it used to be. You can now buy outdoor advertising based on demographic targeting and response measurement. Should you go digital? How do you tie billboards to the exact demographics you want to reach? Lead Advantage provides expert planning and rate negotiations that make “out of home” advertising succeed in your advertising schedules. Whether you are building your brand in a particular neighborhood, across an entire city or state, Lead Advantage can help you create outdoor advertising that gets results!